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How do you build a stronger beverage business? Validate it!


How do you build a stronger beverage business? Validate it!
SPONSORED CONTENT FROM BevSource
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So, you think you have the next winning beverage idea. You’ve come up with an innovative product that you are sure the market needs and wants. While a creative concept and unwavering passion can carry you far, not every brilliant beverage idea makes for a successful, sustainable business. In fact, according to Harvard Business School professor Clayton Christensen, of the more than 30,000 new products introduced every year, 95 percent fail.
Many beverage entrepreneurs put their heart and soul (and savings) into a new product before they have enough information to know if it’s a bet they should make. Wouldn’t it be nice to know if your beverage has what it takes before investing the resources to develop and launch? ....

Clayton Christensen , Harvard Business School , Feasibility Study , Whole Foods Compliance , Pilot Run , Universal Product Code , Validation Partner , களிமண் கிறிஸ்டென்சன் , ஹார்வர்ட் வணிக பள்ளி , முழு உணவுகள் இணக்கம் , பைலட் ஓடு , உலகளாவிய ப்ராடக்ட் குறியீடு , சரிபார்த்தல் கூட்டாளர் ,