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MRAA, ABYC launch service management certification program

The Marine Retailers Association of the Americas (MRAA) and the American Boat & Yacht Council (ABYC) have announced a new Service Management ....

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Dealer Week 2020 Was "Another First" - Trade Only Today

Dealer Week 2020 Was âAnother Firstâ
Author:
Dec 14, 2020
The Marine Retailers Association of the Americas’ Dealer Week 2020 focused on the issues that recreational marine retailers are facing today in light of the pandemic a dynamic that has amplified challenges dealers were having already.
“Once again, [MRAA president] Matt Gruhn and his team came up with another first,” Joe Lewis, owner of Mount Dora Boating Center and Marina, told
Trade Only Today. “Last year they reinvented the conference and expo with the first Dealer Week, and this year they reinvented it again. That team has not met face to face since last March. They were able to do all of this remotely.” ....

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Dealer Week, Day 3: Don't Become Blackberry - Trade Only Today

Dealer Week, Day 3: Donât Become Blackberry
Author:
Dec 11, 2020
Marcus Sheridan walked attendees through how to use VidYard, a free Chrome extension that enables one-to-one videos to be easily recorded and sent.
The companies that get comfortable are the ones that get left behind.
Marcus Sheridan, who presented “How to Become a Video-First Dealer” on Thursday with Sam Danzler during Dealer Week the annual dealer event and expo organized by the Marine Retailers Association of the Americas held virtually this week said it’s dangerous for companies to become complacent.
“We should always have a sense of discomfort,” said Sheridan. “The companies that are comfortable where they are the ones that get left behind. Don’t wait until you’re in pain.” ....

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