By Debbi Vandeven, global chief creative officer, VML
If there’s one thing I’ve never questioned over the years, it’s that things are going to change. And there’s no doubt the industry is changing more rapidly now than ever.
Our recent merger between Wunderman Thompson and VMLY&R to c
It’s been a while since we’ve reported on a merger at WPP. Now VMLY&R and Wunderman Thompson – themselves the products of momentous mergers – are being consolidated as VML. Here’s why WPP is resuming its rationalization of agency brands.
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