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Typical marketing instruments – such as colour coding and scale – are being used to influence consumer purchasing behaviour, argues EDA board member Valentina Zanetti. Mars, amongst others, does not agree. The European Commission is yet to reveal what front-of-pack (FOP) labelling scheme it plans to roll out by the end of 2022. It has confirmed that whatever format the nutrition label takes, it will be harmonised and mandatory. The planned introduction of a such a scheme – examples include Nutri-Score, Traffic Light, NutrInform Battery, and Keyhole – has been welcomed by a good number of health experts, retailers, and food makers. Others, however, argue that such simplified, colour-coded schemes serve as a marketing tool for industry. ....
Does Nutri-Score discriminate against traditional foods? One of Europe’s most popular front-of-pack nutrition labels has been criticised for discriminating against foods that are traditional, single-ingredient, protected by geographical indications, or all of the above. Nutri-Score was first developed in France in 2017. In just three short years, the front-of-pack (FOP) labelling scheme has become one the most popular amongst Member States and brands alike. However, not all are in favour of the colourful, A to F-style algorithm. As the European Commission contemplates which style of mandatory, harmonised FOP scheme will be rolled out in 2022, those who argue Nutri-Score discriminates against traditional foods are making their point known. ....