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Though established in 2014, TrulyMadly was taken over and overhauled by Snehil Khanor, one of its founding members and first product manager, in December 2018. Operating under Crescere Technologies Pvt. Ltd., Khanor and co-founder and Chief Technology Officer Amit Gupta created a new core team at TrulyMadly and revamped the app to its present avatar. The platform offers compatibility and verification-based matchmaking services and boasts of 85 lakh users.
The pre-Series A funding round comes close on the heels of TrulyMadly recording 10 times growth in Tier II-III cities like Bhubaneswar, Gwalior, Kanpur, Patna, Rajkot, Varanasi and Vijayawada, among others amid the coronavirus lockdown.