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Marketing Modi Magic and Yoda Yogi in Uttar Pradesh In the words of George Herbert, the Welsh devotional lyricist: “Skill and confidence are an unconquered army.” The BJP, currently in a devotional mood in UP with the Ram Temple, is playing this number. Unfazed by the pandemiccreated negative perception, its leadership has already written the script for a win in the 2022 Assembly elections. Both Prime Minister Narendra Modi and Chief Minister Yogi Adityanath display enviable confidence about their party’s prospects in India’s largest state. In spite of the walloping in Bengal, they haven’t lost confidence in the party’s poll moxie acquired during the past seven years. Of course, the architect of victory was Amit Shah with his mastery over election methods and machinery that gave BJP a record haul of seats in successive Lok Sabha elections and the state elections in 2017. ....