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Blog: Biden admin ropes in McDonald's to drive Covid vaccination | Opinion


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The Biden administration has enlisted McDonald’s for its multi-million dollar vaccine awareness campaign, “We Can Do This.”
 
McCafé cups and McDelivery seal stickers will help raise vaccine awareness this summer; “We Can Do This” campaign ads will also launch on McDonald s Times Square billboard later this month, with predominant amount of the inventory being deployed for the vaccine messaging. 
 
The Biden government launched its campaign through the US Department of Health and Human Services, in April 2021. The campaign is planned to run on TV, radio, print ads, and social media. And now the campaign will also be supported by the fast-food giant through its vast network of 14,146 stores. US$10 million were spent on TV ads in April. The campaign is part of a US$250 million contract signed with ad consultant Fors Marsh originally approved by the Trump administration last year. Fors March subsequently farmed out some ....

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The White House, Uber and Lyft team up for free rides to COVID-19 vaccine sites


May 11th, 2021
Mike Blake / reuters
President Joe Biden has announced a partnership with Uber and Lyft to offer everyone in the US free and discounted rides to and from COVID-19 vaccination sites. The program will start in the next two weeks and run until July 4th.
The ridesharing companies will tell users that they can get a trip to and from tens of thousands of vaccine sites at no or little cost. You ll be able to pick a vaccination site that s close by and redeem free rides. The Biden administration has set out a goal to have 70 percent of the adult population receive at least one dose by Independence Day, and this partnership will certainly help. ....

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