increase the price, people smoke less. it would raise an estimated $735 million a year. and most of that money would go to cancer research. no on 29. according to map lite, a nonpartisan research firm, nearly $47 million is spent to try to stop proposition 29. more than half of that from big tobacco. $27.5 million from philip morris. another $11 million from rj reynolds. it will cost philip morris and reynolds about a billion dollars. and that s why they re in here spending $40 million or $50 million trying to stop it. supporters have spent just $12 million. one of the biggest backers is live strong, a nonprofit founded by cancer survivor lance armstrong. yes on 29. i should say i m a board member. not one penny goes to new funding. all the ads against the cigarette tax, a few stand out to me. they feature doctors seemingly taking the side of big tobacco. i thought prop 29 was a good idea, then i read it. i really wanted to talk to dr. porter, but she wouldn