Competitors are still fighting in the cookie wars as Dirty Dough is seeking to file a countersuit against Utah-based Crumbl more than nine months after their initial infringement lawsuit.
The hope is to open this summer, possibly as soon as late June.
This will be the third Minnesota location. The Utah-based Crumbl, which describes itself as the “nation’s fastest growing gourmet cookie company” with almost 80 locations, already has shops in Apple Valley and Maple Grove.
It follows a premium bakery model, similar to
Nothing Bundt Cake. Focus on a limited, but gourmet product line.
Each week, Crumbl’s menu rotates to feature four different specialty cookies. However, it always has its two big sellers, milk chocolate chip and chilled sugar cookies, available.
Some of the Crumbl specialty cookie flavors include Biscoff Lava, Funfetti, Coconut Lime, Chocolate Caramel, Cranberry Vanilla, Nutella Sea Salt, S’Mores, Orange Creamsicle, and more.
A second Crumbl Cookies store is planned in Jacksonville.
The first area location for the national cookies and ice cream company will open in Pablo Creek Plaza East. The city is reviewing a permit application for a second one in Mandarin Oaks.
Franchise owner Sharmain Powell wants to open the 1,455-square-foot Mandarin store at 11406 San Jose Blvd., No. 3.
Sharmain Powell
The permit application shows tenant improvements of $192,440 to the space. It lists Sharmain Sweets Inc. of St. Augustine as the business owner.
Powell said by email April 8 she hopes to open in June. She said she owns the franchise for that location and would like to open at least two more.