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iTWire - Twilio report reveals customer data platforms are a critical foundation for AI-driven customer insights

GUEST RESEARCH: Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business succes. ....

Kathryn Murphy , Chris Hecht , Customer Data Platform Report , Twilio Segment , Universal Analytics , Facebook Pixel , Customer Data Platform , Using Twilio Segment ,

iTWire - Almost all AU companies using AI in marketing, with spending to increase in 2024: Twilio

Chatbots are the most popular AI-powered marketing tool today, but companies recognise the opportunity to do more and are prioritising data quality. ....

United Kingdom , United States , Liz Adeniji , Method Research , Twilio Segment , Customer Data Platform , Regional Vice President , Growth Report , Using Twilio Segment , Ai In Marketing , Au Companies , Nyse Twlo , Business Leaders , Local Businesses , Vrai Investments , Ai Automation , Privacy Concerns , Customer Data Platform Cdp ,