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Improvements. it s just cut and dry. we haven t seen jobless numbers improve all that much. we haven t seen the economy bounce back all that much. i think people are really hurting out there. thus, it makes it hard for obama to talk about continuing with those same policies, which is why you hear him with the heavy-duty criticisms and the romnesia and all that stuff. because it is hard for him to talk about his own agenda. if it had been working, it would be a different story. perfect, perfects point of view. we re going to talk about romnesia, brain trust. stand by. we re going to have more of you about barack obama coining a new term. he hopes that will catch on with voters as they head to the voting booth. our brain trust pipes in on that. nk coarse facial hair removal has to be painful? challenge that with new olay facial hair removal duo. even coarse, stubborn facial hair gently. plenty of gain, without all that pain. with olay. ....
A joke that is just easy to share. some of those things is hurt romney more. in some ways unfairly. i point out in my article that what romney was saying about hiring qualified women and trying to review that with that in mind is a good thing. he just said it in such an awkward way that that basically became a meme and a sticky thing for everyone to share. the thing about romnesia is i do think it goes beyond the base, because the punch line speaks to the fact that mitt romney has three positions on everything, and that is something people are familiar with. jay leno, who doesn t work for the obama campaign, has made similar jokes. the one thing it could be a ftd, it could be a fox transmitted disease because you have this right wing echo chamber who says first he wasn t conservative enough, now he is great. it looks like more of a joke to say a guy who said so strongly he is pro-choice now, is pro-life. you don t have to be a political expert to say that doesn t add ....
They are very concerned about growing deficit, and particularly women who are looking at their families, that sort of thing. that s why you re continuing to hear the same messages. the ads aren t all that different. the images in them might be a little different. but generally you re hearing the same scary this is what he would or wouldn t do. speaking of which, ari, back to you on this. the criticisms have also been made about governor romney. let s take a look at the cover of the new yorker. this on several inconsistencies in the past there it is right there. when you look at romney here, does he need to get more specific as well in the next two and a half weeks? well, romney s biggest problem the t president hit on yesterday is the notion of romnesia, that he is all over the place. right. any kind of roll out of big ideas now will run into that narrative critique, that he is introducing things late in the game, that he hasn t been in support of in the past. i don t think we ....
So he can t necessarily talk about both messages. romnesia is really about trying to define romney, again, as someone who doesn t have a core. you ve heard a lot of that from the president campaign, he doesn t have anything central that the he believes in. that s what voters consistently tell pollsters, that they like him better than mitt romney, even though romney has been doing better in that sense. it s trying to whittle him down and make him less likable. you talked about the battle of the meme. you re saying romney is losing. what i m saying he is winning in total traffic, but losing in the direction of the attacks. right. so there was all this talk about women binders full of women. and now we have the romnesia, which i think is getting good play on social media. i think the point here is people have watched the debates. people have heard a lot about the candidates. you to find other ways to break through. and things that are sticky. a meme is basically anything you wan ....
I think that s what he is going through. i m not i m not a medical doctor. but i do want to good over some of the symptoms with you. because i want to make sure nobody else catches it. all right. the president out with a new line of attack about romney s changing positions. the brain trust is back. we re going to get their thoughts on it, christina, susan, as well as ari. susan, to you first here. the president using romnesia, this on the heels of a couple other noteworthy catchphrases. why does this work? you could just see the response in the background. is he using this to charge up the base? oh, absolutely. and it s great for social media. it s great on twitter, everyone talking about it. it s a funny line. it had everybody laughing, and it also brings up one of romney s main weaknesses from the time he became a candidate which is he has changed and shifted his position to fit whatever political mood he was in. that s the claim being made by ....