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Inspiring Quotes from Black Athletes


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Let These Athletes Words of Wisdom Inspire You In and Out of the Gym
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Athletes occupy a rarefied space in society. We stand in line . . .  to pay money . . . to watch them work, and proudly wear jerseys and other items emblazoned with their names. We defend these athletes – that we’ve never met – from criticism with as much fervor as we would close family members. ....

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Marketing-Led Customer Experience for Beginners Through Advanced


PHOTO:
Manuel Nägeli
I m passionate about the marketing-led customer experience (MLCX) and have written extensively about why now is the time for marketers to lead CX. Marketers own more of the customer journey, invest more heavily in technology, and have a deeper understanding of the customer than any other business unit, and this has given them the wherewithal to elevate and orchestrate CX throughout the entire B2B organization.
But while MLCX is a powerful movement, it isn t always easy for marketers to translate it into reality. When the destination is this ambitious, it can be hard to know where to begin.  ....

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