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12 tips for writing a brand positioning statement

To help businesses write a brand positioning statement, we asked marketing professionals for their best tips. ....

Zach Goldstein , Matthew Ramirez , John Li , Harry Morton , Patrick Samy , Sarah Pirrie , Logan Mallory , Gabriel Dungan , Becky Moore , Research The Competition , Staying True , Core Values , Use High Retention , Identify Your Icp , Mention What Sets You Apart , What Sets You Apart ,