Urther Making The Bigsmilewithcanon Trend On Twitter For First 4 Hours Of Its Launch Leveraging Comedy Asa Platform News Today : Breaking News, Live Updates & Top Stories | Vimarsana

New Delhi [India], December 9 (ANI/Mediawire): With an inspiring mix of engagement activities, brand storytelling, and CSR initiatives, Canon wins over the millennial's heart. Winning hearts and spreading smiles, Canon India, a leading digital imaging player in the country succeeded in strengthening connect with the millennial audience through the 'Big Smile with Canon' campaign. Extending the brand's corporate culture of spreading Big Smiles in the community, the unique corporate campaign was launched to amplify Canon's image as a young brand targeting millennial customer group and build top of the mind recall. Celebrating its 25th year milestone in India, Canon India reiterated its legacy and strengthened customer connect by adopting a unique, trendy and relatable format of comedy marking a shift in its marketing strategy. Led by Manabu Yamazaki, President and CEO at Canon India, the campaign witnessed massive engagement across social media platforms through a vid ....

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