Article - Urgency Marketing - Creating Urgency and FOMO: Effective Techniques to Drive Ticket Purchases - FOMO is not just a trendy acronym; itÂ’s a powerful psychological phenomenon. Fear of Missing Out (FOMO), is a universal sentiment that has carved a niche in the world of ecommerce marketing. Why do marketers love to use FOMO? The emotional impact of FOMO marketing is so compelling that 60% of millennials admit to making impulse purchases driven by their fear of missing out.