Live Breaking News & Updates on Uot The Creative Idea Quot Press Play Isa Call To Action Inspire And Enable People Go Out On All Things That They Are Holding Back For Campaign We Searched Across Asia Find Real Stories Of Who Doing This Hope These Everyone Today Recognised Early

HONG KONG, Aug. 12, 2022 /PRNewswire/ FWD Group Holdings Limited ("FWD Group" or "the Company") today unveiled its new brand campaign - "press play" - which spotlights the Company's promise to encourage and help empower people in Asia to celebrate living. The "press play" campaign is inspired by the stories of six, real-life heroes and features real moments and experiences as they navigate common themes that are impacting the day-to-day lives of people across Asia. The people featured each took moments of pause to reflect on their lives and understand their personal objectives and dreams, in order to press play on reconnecting with loved ones, following their passions, taking risks and changing careers. "Our new brand campaign reflects the opportunities and challenges that people are facing as they think about their futures, and we want to inspire everyone to 'press play' to actively pursue their professional and personal passio ....

Republic Of , Robin Nayak , Ryanjong Hoon Kim , Group Holdings Limited , Group Holdings , Holdings Limited , Group Chief Digital , Marketing Officer , Executive Creative Director , Chief Strategy Officer , Hong Kong , Aug 12 , 022 Prnewswire Fwd Group Holdings Limited Quot Or The Company Today Unveiled Its New Brand Campaign Press Play Which Spotlights 39s Promise To Encourage And Help Empower People In Asia Celebrate Living Is Inspired By Stories Of Six , Eal Life Heroes And Features Real Moments Experiences As They Navigate Common Themes That Are Impacting The Day To Lives Of People Across Asia Featured Each Took Pause Reflect On Their Understand Personal Objectives Dreams , N Order To Press Play On Reconnecting With Loved Ones , Ollowing Their Passions , Aking Risks And Changing Careers Quot Our New Brand Campaign Reflects The Opportunities Challenges That People Are Facing As They Think About Their Futures , Nd We Want To Inspire Everyone 39 Press Play Actively Pursue Their Professional And Personal Passions Dreams , Uot Said Ryan Jong Hoon Kim , Roup Chief Digital And Marketing Officer Of Fwd Group Quot Our Vision Is To Transform The Industry By Changing Way People Feel About Insurance Campaign 39s Message Empowering Individuals Celebrate Living Isa Fitting Expression That Commitment Brand Promise Capitalises On Strength Highly Recognisable Play Symbol , Onsistent With The Fwd Philosophy That Insurance Should Bea Source Of Empowerment To Enjoy Life And Celebrate It Confidence Andy Grant , Xecutive Creative Director Of Tbwa Said , Uot The Creative Idea Quot Press Play Isa Call To Action Inspire And Enable People Go Out On All Things That They Are Holding Back For Campaign We Searched Across Asia Find Real Stories Of Who Doing This Hope These Everyone Today Recognised Early , Ow Fwd 39s Invitation To Celebrate Living Has Never Been So Apt As It Is Now Our Approach Strategy Was Not Re Think , Ut To Find The Most Powerful Cultural Triggers Give It Meaning Real Things People Across This Region Had Been Forced Pause That Fwd Gives Them Means Press Play On , Uot Said Robin Nayak ,