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Meat alternatives become popular - The Hindu BusinessLine


May 02, 2021
Market entry: While plant-based food products are expected to take off in a strong manner, it may take more time for the plant-based beverage segment to get established in the country   -  ISTOCK.COM
Go green: Veganism is no longer a fad but a very popular movement   -  ISTOCK.COM
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Market entry: While plant-based food products are expected to take off in a strong manner, it may take more time for the plant-based beverage segment to get established in the country   -  ISTOCK.COM
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India is steadily acquiring a taste for plant-based meat substitutes, a billion-dollar industry worldwide
This April, the Los Angeles-headquartered plant-based meat substitute company Beyond Meat entered India. Founded in 2009, the company went public a decade later at a $1.5-billion valuation and rocketed up to $13 billion. But as it starts out in Mumbai, Delhi and Bengaluru, this global heavyweight in a burgeoning category faces competition from ....

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