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Oatly Joins Califia Farms, Silk, And Ripple To Blow Up The $7 4 Billion Unsweetened Vegan Milk Category

Can Oatly reinvigorate slowing oatmilk category sales with launch unsweetened, clean-label options?

Oatmilk pioneer Oatly’s new Unsweetened Oatmilk and Super Basic Oatmilk, which launched this week, respond to rising consumer concerns about plant-based milks, including their nutritional value and, for some, long lists of unfamiliar ingredients, which are taking a toll on the overall category’s sales and volumes.

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Can Oatly reinvigorate slowing oatmilk category sales with launch unsweetened, clean-label options?

Oatmilk pioneer Oatly’s new Unsweetened Oatmilk and Super Basic Oatmilk, which launched this week, respond to rising consumer concerns about plant-based milks, including their nutritional value and, for some, long lists of unfamiliar ingredients, which are taking a toll on the overall category’s sales and volumes.

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