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Unilever and IBM Watson peer into advertising's unwanted bias and stereotyping issues


Unilever and IBM Watson peer into advertising’s unwanted bias and stereotyping issues
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One of the issues was the portrayal of negative stereotypes of underrepresented communities.
Consumer goods giant Unilever is worried that cancel culture may choose to embrace advertising pretty soon. IBM Watson Advertising has announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising. IBM Watson Advertising is technology giant IBM’s AI-powered advertising solutions.
An online survey of 1,500 UK and US adults was commissioned by Unilever and conducted by market research company Kantar. It was found that nearly one in two people from marginalised communities – people with disabilities, and Black, Hispanic, Asian and LGBTQ+ people – feel they have been stereotyped in some way through advertising. ....

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Half of people in marginalized communities subject to ad stereotypes, says Unilever study

Half of people in marginalized communities subject to ad stereotypes, says Unilever study
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Unilever cracks down on ad stereotypes with 'real structural changes'

Unilever cracks down on ad stereotypes with 'real structural changes'
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