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February 4, 2021 12:50 pm London-based studio The Clerkenwell Brothers has unveiled the brand strategy and identity for new plant-based food company Unruly Food. Founded by Jason Gibb and Segun Akinwoleola, Unruly Food is a plant-based brand that aims to be “0% preachy” and accessible for meat-eaters, flexitarians and plant-based eaters alike. According to the brand, its mission is driven by “strong environmental values”. The Clerkenwell Brothers was approached for the project after having given a talk on branding at Bread and Jam Festival, a networking event for food and drinks brands established by Gibb. The work done by the studio includes a redrawn logo, new colour palette and updated packaging. ....