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Unreal Deli Brings the Service Deli Counter into the Modern Age with the Introduction of Hand-Sliced Plant-Based Meats perishablenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from perishablenews.com Daily Mail and Mail on Sunday newspapers.
In a vegan first, Unreal Deli’s plant-based meat is now available behind the glass at supermarket deli counters alongside animal meat, and Prime Roots is aiming to get there, too. ....
UnReal (Covid-Era) Success When Jenny Goldfarb pitched her vegan corned beef on ABC’s reality show “Shark Tank”, her revenues topped only $10,000. This great-granddaughter of New York delicatessen owners nevertheless scored a deal with Mark Cuban, the entrepreneurial owner of the Dallas Mavericks. The billionaire invested $250,000 for a 20 percent stake in Mrs. Goldfarb’s Unreal Deli. That was back in November 2019. Within six months, Goldfarb’s pushed sales to $300,000 at almost 200 locations, including Veggie Grill, Mendocino Farms and Whole Foods Markets. But in March 2020, with the onslaught of Covid-19, Goldfarb’s momentum hit the skids. Her father, part of her management team, contracted the virus, surviving 28 days on a ventilator. Miraculously, two months after a plasma donation, he finally left the hospital to recover at home. ....