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Researchers Caitlin Neuwelt-Kearns and Dr Tom Baker from the University of Auckland’s School of Environment interviewed 15 people who had run online campaigns on NZ’s crowdfunding site ‘Givealittle’.
Of the 15 campaigners interviewed, eight were running campaigns for people with cancer, while others included neurological diseases, paraplegia and anorexia nervosa.
The difference in success between the campaigns was significant: amounts raised ranged from $1,000 to $90,000, but most fell into the $10,000 to $30,000 range. Just two raised more than $50,000.
A majority of people running campaigns – 9 – said the money raised largely came from ‘friends/family’ rather than strangers.
“Our research shows that it’s difficult getting people to donate money for someone they don’t actually know. Funders are often not a faceless crowd at all they are family, friends and acquaintances,” Dr Baker says.
Press Release – University of Auckland Crowdfunded campaigns are stressful and uncertain for the people running them who must marketise their campaign in order to be successful, a new study shows. Researchers Caitlin Neuwelt-Kearns and Dr Tom Baker from the University of Aucklands …
Crowdfunded campaigns are stressful and uncertain for the people running them who must ‘marketise’ their campaign in order to be successful, a new study shows.
Researchers Caitlin Neuwelt-Kearns and Dr Tom Baker from the University of Auckland’s School of Environment interviewed 15 people who had run online campaigns on NZ’s crowdfunding site ‘Givealittle’.
Of the 15 campaigners interviewed, eight were running campaigns for people with cancer, while others included neurological diseases, paraplegia and anorexia nervosa.
auckland.scoop.co.nz » Crowdfunding Hard Work For Campaigners scoop.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from scoop.co.nz Daily Mail and Mail on Sunday newspapers.