Students tap into New World wine expertise
May 21st, 2021
Wine science students from the University of Adelaide are benefitting from unique insights from the US wine market by meeting remotely with leading ecommerce experts from Seattle and California. The skills they learn will give them the edge in the industry when they graduate.
In a live workshop with US company Bloom, viticulture and oenology students at the University’s Waite campus have discovered how innovative ecommerce and sales strategies are being used by wineries in the New World to boost their businesses.
“Students of viticulture and oenology complement their core studies by investigating biosecurity, sustainability, wine industry policy, regulations, compliance, market access, marketing, research, wine business, media and communications with Australian industry experts,” said the University of Adelaide’s Associate Professor Sue Bastian from the School of Agriculture, Food and Wine.