rights because that s a civilisatory advance that we shouldn t deny. do you think china and russia are in a strong position to defend human rights? i think they are not. and i think also the states, the united states are not also. and i think my own country at some times, and in latin america, there are a lot of countries that have violated human rights. so that s why we should defend at any time and any government the importance of the universality of human rights. butjust in a word, do you worry about the extent, for example, of china s reach of its influence in latin america today? i want to answer that. when you talk to chinese people, they don t talk. ..they don t talk about the difference between their culture and the united states. when they talk to you,
important. set a proper course. it is very important- set a proper course. it is very imortant. . , , , ., important. can i ust pursue one asect, important. can i ust pursue one aspect. and important. can i ust pursue one aspect, and that important. can ijust pursue one aspect, and that is important. can ijust pursue one aspect, and that is very - important. can ijust pursue one aspect, and that is very helpful. | aspect, and that is very helpful. one of aspect, and that is very helpful. one of those was a fair value for audiences one of those was a fair value for audiences and the question is who is your audience? and whether it is universal your audience? and whether it is universal and so on. you may well recall universal and so on. you may well recall that universal and so on. you may well recall that when you last came before recall that when you last came before us, recall that when you last came before us, we explored with you the whole before us, we explore
in terms of us moving through the next few years. the last thing is it is not enough in our views, that we make enough and are accessible but we are not being used or regularly engaging our audiences. we are not being used or regularly engaging ouraudiences. i we are not being used or regularly engaging our audiences. i think that lets us off the hook and doesn t allow us to deliver that value. a third test in universality is are regularly reaching and engaging everyone in the uk with our services. at the moment, seven out of ten adults are using us daily, nine out of ten are using us weekly and 96% are using us every month and i can tell you, i look at those numbers weekly with the board, assessing how we are doing because that at the end of the day is where the action is. that at the end of the day is where the action is the action is. thank you, i would love to pursue the action is. thank you, i would love to pursue more the action is. thank you, i would love to pursue more but
audiences? fairvalue simply at the same pace, the linear audiences? fair value simply means we tick audiences? fair value simply means we tick a audiences? fair value simply means we tick a box for the luddites, we have we tick a box for the luddites, we have got we tick a box for the luddites, we have got to we tick a box for the luddites, we have got to keep them on sight somehow, ratherthan have got to keep them on sight somehow, rather than that being substantial value in the broadcasting that you do, and secondly broadcasting that you do, and secondly perhaps touching on what we may follow secondly perhaps touching on what we may follow up on the local radio,, you talked may follow up on the local radio,, you talked about universality, but one of you talked about universality, but one of the you talked about universality, but one of the things we discovered during one of the things we discovered during covid was the importance of the local during covid was the
we think those three things are it must be relevant to all audiences, the work you create, notjust the wealthy. there is a big thing here, which is notjust even before you start to measure what you are doing, what is your intent? are you trying to bring people in or are you trying to bring people in or are you trying to monetise an audience? part of universality is the editorial desire to be relevant to everybody. the second thing is are you accessible? can people get hold of your outfit and making sure everyone can access the bbc. we do not want to be closed off to individuals who, by definition, are cut away by the bbc and cannot get hold of it. that universal broadcast coverage is critical and we could talk, it would be a useful conversation to have around digital access and arable in that because i am worried about that