We think those three things are it must be relevant to all audiences, the work you create, notjust the wealthy. there is a big thing here, which is notjust even before you start to measure what you are doing, what is your intent? are you trying to bring people in or are you trying to bring people in or are you trying to monetise an audience? part of universality is the editorial desire to be relevant to everybody. the second thing is are you accessible? can people get hold of your outfit and making sure everyone can access the bbc. we do not want to be closed off to individuals who, by definition, are cut away by the bbc and cannot get hold of it. that universal broadcast coverage is critical and we could talk, it would be a useful conversation to have around digital access and arable in that because i am worried about that ....