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Heineken buys stake in Ellie Goulding s Served drinks brand

Heineken has acquired a minority stake in the singer and songwriter Ellie Goulding's Served hard seltzer and ready-to-drink cocktail brand.

United kingdomBoudewijn haarsmaBryan ginsbergUn environment programmeHarvey nicholsEllie gouldingPassion fruit martinisUnited kingdom white spiritsMarket reportPlanet organicDaylesford organic

Top 10 spirits launches in May 2023 - The Spirits Business

From Australian vibes to Mexican flavours, we're taking you around the world as we take a look at the 10 best spirits launches seen in May.

Veracruz llaveByron bayNew south walesUnited statesCrystal headWestern australiaUnited kingdomScottish highlandsLoch lomondRepublic of irelandRod stewartBrad pittEllie gouldingAlex watsonDan akroydEmma watson

Served moves into canned cocktails - The Spirits Business

Pop star Ellie Goulding’s hard seltzer brand, Served, has launched a range of 'bar-quality' canned cocktails.

United kingdomEllie gouldingPassion fruit martiniDean ginsbergUnited kingdom white spiritsMarket reportDaylesford organic

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