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Mighty Continues Car Dealership Vertical Integration Trend with Underriner Motors Share Article Bill and Blake Underriner We believe that Mighty will help us generate new revenue streams and expand our business beyond our current market, says Blake Underriner. PEACHTREE CORNERS, Ga. (PRWEB) February 23, 2021 Mighty Distributing System continues the trend of partnering with car dealership groups by welcoming Billings, Montana-based Underriner Motors. The new Mighty Auto Parts franchise will operate as a separate vertically integrated portfolio company doing business as Mighty Underriner. Founded in 1944 as Whitaker Buick, Underriner Motors features the Honda, Hyundai, Volvo, Buick, and Subaru brands with locations in Montana, Oregon, and Washington. William “Bill” Underriner, the principal dealer and owner, began working for the dealership in 1984 acquiring the business in 2001. Bil ....