Buy low, sell high. Don't pick your own stocks. Invest in index funds. The late investor David Swensen, who managed Yale's multi-billion dollar endowment fund, shared his cardinal rules for investing.
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Swensen s investment principles were based on the power of diversification to minimise risk. His approach revolutionized the way institutions invested, forcing them to change their narrow focus on marketable securities to adopting a diversified approach across a variety of unusual assets, including natural resource funds, private equity, venture capital and absolute return strategies.