The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. We explore how Wolff Olins partnered with LG to.
Little Black Book, LG Electronics unveils 'Life’s Good' campaign globally, embarking on various 'brand reinvent initiatives in partnership with Wolff Olins
(BPT) - For companies, it has become important to have a clear, distinctive brand identity that make it stand out among competitors and position the brand as iconic in the
(BPT) - For companies, it has become important to have a clear, distinctive brand identity that make it stand out among competitors and position the brand as iconic in the