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Detailed text TV channel - MSNBC - January 22, 2011:10:40:00

i put in $7,000 of my own money. these company read called ultralights, business founded with practically no capital. the idea is you re not seeking venture capital. it s money straight out of your own pocket and out of the organic nature of the business. and what the business is generating on its own. graham lawler, founder of ultralight startups new york, says this business model is right for the times. investors are only giving money to successful serial entrepreneurs or people that already have traction. and so you need to get some traction first. and the way is starting with the revenue first, then going off to scale afterwards. everyone laughs at me and thinks that it takes hundreds of thousands of dollars to get a business off the ground. it really takes time. a lot of time. plus, a little money. hamilton caldwell started his business, maia yogurt, on the stove in his new york city apartment. i went from sitting on a trading desk the size of a football field to r ....

Small Business , The Business , Venture Capital , Business Model , Graham Lawler , Ultralight Startups , New York , Hamilton Caldwell , Maia Yogurt , Trading Desk , Football Field , Business Off The Ground ,