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"Ideational metrics provide important insights for programmes that aim to change health behaviours, including pregnancy and childbirth, and should be explored for other health areas as well." Antenatal care (ANC) and facility delivery are essential maternal health services, but uptake remains low in northwestern Nigeria.
"Socioeconomic inequalities exist in exclusive breastfeeding behaviors and in associated ideation factors in the three states but are mostly avoidable. Messaging for SBC communication interventions to improve breastfeeding practices could be more effective by targeting the mitigation of these inequalities."
"There has been recent and growing interest in and implementation of integrated, multi-component SBC [social and behaviour change] programming..Yet there have been few systematic evaluations of integrated SBC programs and limited robust evidence on the effectiveness of integrated SBC programs in improving target health and development outcomes.