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Ubisoft Originals branding could mean big changes are coming

Ubisoft Originals branding could mean big changes are coming
Eric Abent - May 10, 2021, 10:47am CDT
Ubisoft has announced that it’s rolling out new branding for all of the games it makes in-house. Those titles will now be known as “Ubisoft Originals,” and considering the number of studios Ubisoft has under that umbrella, we’re probably going to be seeing a lot of that branding in the future. The first game this branding will appear in is
Tom Clancy’s The Division: Heartland.
Following the announcement of that game, Eurogamer asked Ubisoft just what that label meant. In reply, the company said, “Moving forward ‘The Ubisoft Original’ mention is attached to all of Ubisoft’s games created in-house by our talented developers.” ....

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Gamasutra - In-house Ubisoft games are now branded Ubisoft Originals

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Ubisoft quietly revealed a branding change for its internally-developed video games last week alongside the announcement of a free-to-play
The Division spinoff and of an upcoming
The Division game for mobile.
The new addition was spotted in the title card for that free-to-play game,
The Division Heartland, and was soon confirmed as a new branding direction by a statement given to Eurogamer shortly after.
Moving forward The Ubisoft Original mention is attached to all of Ubisoft s games created in-house by our talented developers, explains a Ubisoft representative.
Not much else was said about the change, leaving plenty of room for speculation as to if a slight branding shift could signal coming changes in Ubisoft s publishing focus down the line. ....

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