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When Movies Become Glorified Car Commercials Jamie Kitman © GM Automotive product placement is quite common. But there is such a thing as going too far. THE BUGS BUNNY CHEVY MINIVAN: MOTOR CITY’S ALL-TIME WEIRDEST SHOWBIZ VENTURE Think of a conference room in an office building where businessmen and women sit over trays of doughnuts making decisions. Now imagine a GM logo on the wall. In this conference room, execs make calls that steer hundreds of millions, if not billions, of dollars this way and that. Sometimes they come out rosy. Other times, well. So it was, in 1997, when Pontiac’s Grand Prix was paired for the first time in advertising with Warner Bros.’ famed cartoon character Wile E. Coyote and his archnemesis, the Road Runner. Chevrolet alighted on the Tasmanian Devil for spots it had created for its Monte Carlo “personal luxury” coupe. This partnership with Warner Bros. was quickly followed in 1999 by a $200-million first-look deal for

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