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Coca-Cola HBC, Genpact team up to revolutionize finance operations, ET CIO

Genpact s delivery center in Sofia, Bulgaria, will serve as a hub for delivering its data-tech AI and digital operations services, further supporting CCH s digital transformation efforts. By adopting AI and prioritizing data quality, CCH can proactively identify customer trends, preferences, and demands, allowing for targeted marketing campaigns and personalized experiences. ....

Sofiya Grad , Spyros Mello , Digital Operations , Transformation Director , Coca Cola Hbc ,