Peak Design may sue Amazon over alleged product copyright infringement
Photo by: Canonicalized/Flickr (CC BY-SA 2.0) Friday, March 5, 2021 8:25 AM UTC
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Amazon has been called out by Peak Design for allegedly copying one of its bestselling items, which is a camera bag called the “Everyday Sling” bag. The company that makes various kinds of bags and camera accessories also called the attention of Jeff Bezos for “stealing” their design.
The company said on Thursday, March 4, that its “Everyday Sling” has been in the market since 2017, while Amazon’s version, which is strikingly similar, was only released in October 2020. In the Amazon Marketplace, the said item is called the “Amazon Basics Everyday Sling.”
Peter Dering, CEO of San Francisco-based Peak Design, said his company s Everyday Sling bag became a target for Amazon to copy after it was the top-selling premium camera bag on the site by a longshot. It feels like somewhere in Amazon there s a bell that goes off, which says OK, this one s going to be worth our time to go make the knockoff, Dering said in an interview. And that sort of finally happened to us.
Dering decided to go public with his concerns. On Wednesday, Peak Design released an ad, titled A Tale of Two Slings: Peak Design and Amazon Basics, which co-stars Dering and pokes fun at Amazon s copycat product. Soon after the ad went live, Peak Design customers flooded Amazon s listing for the Amazon Basics Everyday Sling with negative ratings, enough that Amazon temporarily disabled reviews on the item.
YouTube
Peak Design published a YouTube video taking shots at a cheaper Amazon bag similar to its own.
The company said its bag has bells and whistles like a lifetime warranty and recycled materials.
Shoe brand Allbirds previously slammed Amazon for selling a look-alike shoe design.
Peak Design called out Amazon for selling a cheaper and less environmentally friendly version of its Everyday Sling bag in a new video released Wednesday.
The Amazon Basics bag looks suspiciously like the Peak Design everyday sling, the video s narrator says, but you don t have to pay for all those needless bells and whistles, like years of research and development, recycled Bluesign approved materials, a lifetime warranty, fairly paid factory workers, and total carbon neutrality. Instead you just get a bag, designed by the crack team at the Amazon Basics department.