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#Holi2022: People are rooting for culturally relevant brands #OnlyOnTwitter

Unsurprisingly, this has led to a preference for culturally inclined content, presenting brands with an opportunity to drive both relevance among audiences as well as business results. ....

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Users want brands on Twitter to evolve with the times, report finds

DUBAI: Earlier this year, Twitter released its #RealTalk report based on first-of-its-kind research analyzing people’s attitudes on Twitter and what that means for brands. The report is based on an analysis of more than 5,000 tweets across eight countries. It includes user tweets about brands as well as tweets sent by brands, including every tweet posted by 20 prominent ....

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