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MediaPal emerges as the winner in the Disruptive Marketing category at the MSK awards
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MediaPal has emerged as the overall winner under the Disruptive Marketing (Tech marketing) category at this year’s Marketing Society of Kenya (MSK) awards held at Sarit Centre in Nairobi.
The winning campaign was a partnership between MediaPal, GroupM Africa and United Nations High Commissioner for Refugees (UNHCR) for 2020 Ramadan donation campaign for refugees allowing them to feel like part of the community during Ramadan period.
The advertising technology firm won the award through the use of its innovative advertising format (AdCommerce) that combined the use of programmatic advertising technology putting the Ramadan donation plea Infront of well-wishers online with mobile money technology such as MPesa, Airtel Money allowing online users to make donations instantly on the Ad banner. ....

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