CHICAGO — The Candy Show, also known as the National Confectioners Association annual trade meeting, officially known as the Sweets & Snacks Expo, has been a staple of McCormick Place
reporter: today many people are skeptical of sugars and fats. you re not the least bit excited they re coming back? no, not really. i have the two-piece luggage, working on the third set. i don t need extra. reporter: so what explains the twinkie mania? maybe because it makes people think not about nutrition but about nostalgia. yahoo, it s twinkie the kid. twinkies remind me of being a kid. it s a thing people pass down from generation to generation. reporter: pat kinsman suggests twinkies fit into a rare category of foods with overwhelming emotional appeal. it s often people get their first twinkies from their mother puts it in the lunch box or the grandfather slips them one. there s a gift aspect to it and you might later in your life go and buy yourself a twinkie but it s not the same thing. it doesn t carry that little bundle of love with it. reporter: urban legend has it will last for ages. like 62 years. reporter: no, the new ones will make it more like 4
think about nostgia. it s twinkie the kid. twinkies remind me of being a kid. a thing people pass down from generation to generation. reporter: they fit onto a rare category of foods with overwhelmingly amotional appeal. often they get their first twinkies from their mother puts it in the lunch box or their grandfather slips them one. there is a gift aspect to it. you might later buy yourself a twinkie. it s not the same thing. reporter: urban legend has it an unopened twinkie will last for ages. has the self life of 62 years? reporter: no. the new ones will make it more like 45 days. as a snack food with a firm place in americana, yeah, they might last forever. tom foreman, cnn, washington. george zimmerman a free man. he s lived in hiding more than a year now. he has feared for his safety and is hated by many.
hostess twinkies. reporter: today, however, many people are skeptical of sugars and fats. you re not excited that they re coming back? no, not really. reporter: so what explains the twinkie mania? maybe it s because twinkies make people think about nostalgia, not nutrition. it s twinkie the kid. twinkies remind me of being a kid. it s a thing people past down from generation to generation. reporter: twinkies fit into a rare category of foods, with overwhelming emotional appeal. it s often people get their first twinkies their mother puts it in their lunchbox. there s a gift aspect to it. and you might later in your life buy a twinkie, but it doesn t carry that bubldzle of love with it. reporter: an unopened twinkie will last for edges says urban