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Shopper trends: buying baked goods in 2021


By Rob Brown2021-01-18T13:49:00+00:00
Change is inevitable, like death or taxes. That doesn’t make it any easier to swallow, particularly if your business is responsible for the production and delivery of goods that can’t simply be warehoused when the world gets turned upside down.
If Covid-19 has given us anything, it is change. So how has the baking industry adapted to the turmoil of 2020? And what will the longer-term impact of the pandemic be on the type of baked goods in demand and how, when and where people want to buy them?
“The past few months have been some of the most challenging that many business owners have ever faced,” says Jacqui Passmore, marketing manager for the UK and Ireland at Dawn Foods. ....

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