criminal conviction? today, the campaign announced a $50 million ad. part of which will be used to highlight the simple fact that their opponent is now a felon. and if there goal is to break through a broad audience with that fact a week before the debate, the announcement is pretty good start. we are going to play in full in just a few minutes and talk to deputy campaign manager about the strategy behind it. but first, as we get closer to election day 2024, it is clear that a key piece of the trump strategy is to continue to stop the same lines they pushed in 2020. and you would think that after charges were brought against the former president at the federal level and against many of his accolades in five different states, they might try a different approach. maybe cut it all out but instead, four years later, the same dog is relying on the same old tricks. but this time, the language is actually getting darker. listen to how trump talk about the election over the weekend.