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Colorado – Colorado Strong, a collaborative effort of Colorado-based organizations benefiting breweries and their communities, reached more than 12.5 million people this year through its Safer With Foam public awareness campaign.
“During the early stages of the pandemic, when many breweries were only able to offer to-go options, Colorado Strong’s efforts provided a nice jolt to the local economy,” says Dave Bergen, director of brewing and marketing for Denver’s Joyride Brewing Company. “To me, the Colorado Strong initiative has been a success on many levels, and we couldn’t have been happier or more proud to participate in it.”
The Safer With Foam campaign, created by Colorado’s Turn It Up Media and led by the efforts of the Colorado Brewers Guild and The Left Hand Brewing Foundation, used a multi-pronged approach to reach beer lovers in Colorado to encourage them to safely support their local breweries.