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Hamburger Helper, kitchen mainstay since the '70s, looks to stay relevant with help of innovation center - InForum | Fargo, Moorhead and West Fargo news, weather and sports

Eagle Foods, the new parent company of Hamburger Helper, looks to strike a balance between legacy and novelty to keep the Helper brand going.

Hamburger Helper, kitchen mainstay since the '70s, looks to stay relevant with help of innovation center | Food

For the busy parent, the uninspired home cook or simply anyone looking to get dinner on the table, a trip through the packaged foods aisle at the grocery store is

Hamburger Helper aims to stay relevant

Hamburger Helper, kitchen mainstay since the '70s, looks to stay relevant with help of innovation center | Food

Hamburger Helper, a store shelf mainstay since the ’70s, offers a one-pan solution to mealtime. For decades, the brand was a household name.

Hamburger Helper, kitchen mainstay since the '70s, looks to stay relevant with help of innovation center

For the busy parent, the uninspired home cook or simply anyone looking to get dinner on the table, a trip through the packaged foods aisle at the grocery store is an easy solve. Take Hamburger Helper, a store shelf mainstay since the ’70s that offers a one-pan solution to mealtime. For decades, the brand was a household name. In an effort to stay relevant with today’s consumer, Helper has .