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Metaverse or meta-averse? Exploring the implications of virtual fashion for Sri Lankan apparel IRL - Adaderana Biz English

For fashion ‘look, touch and feel’ is everything. So it can seem counterintuitive that the world’s largest brands could soon be creating outfits and accessories that will either partly or completely exist in a virtual space. But as much as it may seem like science-fiction, fashion brands are betting heavily on the metaverse. Morgan Stanley. ....

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