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Cox Auto Previews Electric Pickups
A whopping 2.9 million pickups were sold in the U.S. last year, making up roughly 20% of the entire auto market. While electric vehicles (EV) receive significant consumer and media attention, they remain a very small portion of new-vehicle sales each month. That may well change, though, as a new breed of full-size EV pickups enters the stage.
Cox Automotive is interested in this intersection of pickup trucks and EVs. While EV share is expected to increase in the coming years, consumer adoption rate will dictate just how quickly. Full-size pickups could be the accelerant the market needs. In a recent Cox Automotive Consumer Snapshot study, we asked in-market consumers about their views of the popular, most well-known EV pickup trucks about to enter the market. ....

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