Countering discrimination, MCCY puts local spin to classic I’ll stand by you song for frontline workers Details 14 July 2021
The Singapore Ministry of Culture, Community and Youth (MCCY) has released a music video dedicated to frontline workers as part of the government’s “Singapore Together” (SGUnited) initiative.
The campaign video was done in collaboration with Tribal Worldwide Singapore. The music video titled “Singapore Stands By You” features a rendition of the 1994 song “I’ll Stand By You” by The Pretenders, sung by local artistes Aisyah Aziz, Benjamin Kheng, Weish (Chew Wei Shan) and Shabir Tabare Alam (pictured from top left clockwise respectively). According to the agency, the music video highlights the “challenges and struggles faced by frontline workers during the pandemic and pays tribute to them for keeping Singapore safe”. The video also acknowledges the frontline workers for their efforts durin
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BMW Asia calls for regional creative pitch Details 14 July 2021
BMW Asia has called for a regional creative pitch covering select markets in Asia Pacific, the Middle East and South Africa. The scope will cover creative, digital and social media responsibilities for both BMW and MINI brands. BMW Asia s spokesperson confirmed to
MARKETING-INTERACTIVE that this is a closed-door pitch and there will be a shortlisting process. Incumbents Tribal Worldwide Singapore and TMRW were invited to defend the account.
According to the spokesperson, the new agency will start work on 1 April 2022 and there is a possibility of having more than one agency. Observatory International is managing the pitch process.
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