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Copy shortlink: A Broadway musical, an unreleased album, a Netflix documentary. Aren t those the kind of posthumous products fans might expect from the Prince estate? However, now comes the announcement of a tie-in with cosmetics brand Urban Decay. A limited edition cosmetics capsule dubbed Live Loud in Color will highlight Prince s purple hue, the estate and Urban Decay announced late last week. The collection and campaign were designed with input from Prince estate creative director Trevor Guy; model/actress Damaris Lewis, a friend of Prince s and a former NPG dancer, and photographer Randee St. Nicholas, who worked with the rock star. ....
He made you want to be your best, perform at the highest caliber and step outside of your comfort zone. When shooting, it was important to embody this boldness and freedom. Naturally, purple is the dominant colour of the collection, but beauty lovers can also look forward to some gold and black tones throughout the range. Urban Decay s co-founder Wende Zomnir acknowledged the challenge of paying homage to the ground-breaking star. We couldn t possibly imitate someone as legendary as Prince, and to compare him to a palette would diminish what he represents, she said. Advertisement It s easy to say why this collection makes sense on the surface – his makeup looks and our shared love of purple – but we did our best to reflect his energy on a deeper level. We found his ethos of not asking permission to be who he was and owning it so boldly aligned with our values of breaking the mold and championing all forms of beauty. ....