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ADT Brings Trademark Suit Against Amazon s Ring

Share: Video doorbell maker owned by Amazon attempts to trick consumers by using ADT s iconic blue octagon, ADT asserts Ring s repeat anticompetitive behavior follows software theft in 2017 BOCA RATON, Fla., April 27, 2021 (GLOBE NEWSWIRE) ADT, the most trusted brand in smart home and business security, today brought an action for willful trademark infringement, unfair competition, and related violations against Ring LLC (Ring), an Amazon company and provider of smart home security devices. In March 2021, the complaint asserts, Ring adopted a blue octagon mark that is virtually indistinguishable from ADT s iconic blue octagon mark, which is protected under numerous federal trademark registrations. ADT s blue octagon is iconic in the security market, proudly displayed on lawn signs and stickers at the homes and businesses of ADT s more than 6.5 million customers across the United States. Following an attempt to imitate ADT s lawn signs, Ring went further and blatantly assimila

ADT files lawsuit against Amazon s Ring for stealing its blue octagon logo

ADT files lawsuit against Amazon s Ring for stealing its blue octagon logo
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ADT to Ring: The Blue Octagon Is Our Thing

ADT is suing Amazon’s Ring for allegedly copying its blue, octagonal ADT lawn signs.   Acording to the lawsuit, which accuses Ring of trademark infringement and unfair competition, Ring last month introduced a new product that adopts a blue, octagonal design that’s strikingly similar to ADT’s own lawn signs.  The $89 product is called the Ring Alarm Outdoor Siren. It sits outside a home and will blare a siren and flash LED lights when an installed Ring home security system detects an emergency. However, ADT claims the product has another motive: To trick consumers into thinking Ring is associated with ADT. 

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