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Why Consumer Brands Need To Prioritize B2B Research

Use B2B insights, along with B2C research, to build a holistic strategy that aligns with the values your customers care about most. ....

James Whaley , Forbes Business Council , Wharton School Of The University Pennsylvania , Baker Retailing Center , First Insight , Wharton School , Outreach And , Trends And Market , For Risks And , Data To Drive , Business Council ,