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Agarwood essential oil market: Europe is estimated to account for 36% of the market s growth from 2022 to 2027

Coveted Thai oud is heady new entry into Saudi perfume market

BANGKOK: Thailand’s producers of oud are rushing to enter Saudi Arabia’s perfume market with the fragrant resin coveted in the Middle East, as they seek a new world of opportunities after a recent resumption of ties between the two kingdoms. Known as “liquid gold,” oud oil is derived from increasingly rare agarwood trees and has been the basis of many high-end fragrances.

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