The thing is, lip gloss isn’t even just lip gloss anymore. Lip oil, liquid balms, plumpers, tints, stains, jelly, treatments, and masks—many of the most viral lip products are almost in skincare territory. New brands are being launched off the success of a single lip product, like Hailey Bieber’s Rhode, while more established names—like Summer Fridays, Fenty, Ami Colé, Tower 28, Dior, and Laneige—are seeing new glossy lip products fly off the shelves. Teens are flocking to Sephora in droves—and